#Trademark my logo and name registration

However, sometimes choosing the quicker and cheaper option will cost you much more time and money in the future.

Registering together is going to save you money, and likely, time. However, for reasons explained below, you’ll most likely end up having to walk through the process again later on if you register together. Registrations will take about 6-12 months. Filing fees (exclusive of attorneys fees) will usually be approximately $300 per application. So, it’s no surprise that one of the most frequent questions I get from entrepreneurs looking to trademark their business is whether or not they should register their business name and logo together on one application. However, anyone who has looked into the process knows two things to be true: first, it’s expensive. Use these four steps to check what opportunities and possibilities are open to you.Acquiring a trademark is an essential step to protecting your brand’s identity, and as such, is a consideration that every business owner should take into account. Be aware: There is a lot to consider when applying for trademark registration.

#Trademark my logo and name registration

Registration protects the value of your brand. At BOIP we will be happy to help you with that, of course! If you ticked fewer than three boxes, it might be a good idea to have another think about whether or not you want to register your company name or logo as a trademark. If you ticked three or more boxes, then investing in registering your trademark is probably not worthwhile. Your brand isn’t worth doing all that research, so there's no point in even starting. And a logo that's just a hammer for a carpentry business, that’s not distinctive either. There’s not much distinctive character in the name ‘Bella Italia’ for an Italian restaurant, for instance. That’s because descriptive trademarks or trademarks that don't have sufficient distinctive character are refused. I won’t be able to register my company name or logoĪll the rules and regulations surrounding trademark registration mean that you're not going to succeed in registering your company name or logo anyway. That's going to save you another 5 minutes, and there’s box 3 ticked. You only work locally, you’re not planning to offer products or services online and/or beyond your region, and you don't have any local competitors, right? You’ve enough protection with your trade name, and the difference between a trade name and a brand name, well, that’ll be fine, right? In that case, you don’t need to read this article. You’d rather put the € 244 fee to register your trademark for 10 years in your pocket. You’re also not going to deal with any undesirable free-riders piggy-backing on your brand, which will save you time, money and energy. You’re not going to build up a brand, now or whenever, because customers are going to find their way to your company anyway. You’re not worried about that though, are you? So never mind about those exclusive rights. Ok, registration does give you a monopoly on your name or logo, so other people cannot simply just go ahead and use them. So, there’s absolutely no need to protect your brand as well. If they do, you’ll just change your company name, put a new logo on the building, get a new website you’ll just do it. You don’t mind if others use the name of your company for their own products and services. I’m not at all worried about my competitor using my name or logo On our page ‘ All about trademarks’ you can read about what you need to take into account when registering your trademark. By doing so, you will reduce the risk of other brands wanting to withhold your registration, or of your application being refused. What do you need to think about when registering your trademark? If you tick at least three of the boxes, then you can probably do without trademark registration. We would like to share four of them with you in this article. Believe it or not though, there are reasons for not registering your company name or logo as a trademark. You are probably thinking, ‘Ok, I can see why you're telling me it would be a good idea for me to register’. ‘We’ are BOIP, the official body that registers trademarks for the Benelux. You have finally managed to get everything together and on track with your company, and now one thing you must do is register your trademark.